BlackBerry has been
all but buried by its competition. Once a company that paved the way
for the smartphone industry, it now appears left behind in the
technological dust.
Just this week, BlackBerry - which recently changed its name from Research in Motion - revealed it is considering "strategic alternatives." That opens the door for selling itself, either as a whole or perhaps in pieces. So, how did an innovation giant turn into a dinosaur? - Failed on the App frontier
Apple and Android devices makers invited app designers to build programs for their handsets. Not so with BlackBerry. "They wanted to kind of own the whole process," explains Santoli. That has wound up costing the company dearly.
A major complaint about BlackBerry devices in a lack of apps. Meanwhile, Apple's app store has become a cash cow. Last year revenues topped $9-billion. By 2016 the site could generate $22-billion annually.
Just this week, BlackBerry - which recently changed its name from Research in Motion - revealed it is considering "strategic alternatives." That opens the door for selling itself, either as a whole or perhaps in pieces. So, how did an innovation giant turn into a dinosaur? - Failed on the App frontier
Apple and Android devices makers invited app designers to build programs for their handsets. Not so with BlackBerry. "They wanted to kind of own the whole process," explains Santoli. That has wound up costing the company dearly.
A major complaint about BlackBerry devices in a lack of apps. Meanwhile, Apple's app store has become a cash cow. Last year revenues topped $9-billion. By 2016 the site could generate $22-billion annually.
No comments:
Post a Comment